Branding & Marketing Articles

Are you feeling unfulfilled in your current job? Do you have an unparalleled desire to pursue a freelance business that ignites your passion? Look no further; the IGNITE Accelerator program, a program designed by Freelance CEO founder, Mat Casner, to help guide web,...

If you're a freelancer or you're thinking about becoming one, one thing is for certain  - clients are essential! Don’t have clients yet? It's time to start marketing! In my article last week I covered the five stages of marketing, the first being "awareness",...

The average American is bombarded with thousands of marketing messages every day. We see messages on billboards, in magazines, on tv and online. But when it comes to marketing in our freelance business, sometimes it can be difficult to develop an effective strategy,...

If you want to grow and scale your freelance business, it’s time to stop trading time for dollars and find out how to earn a great income that’s not dependent on your billable time with a client.  As a young freelancer, I found myself trapped in the mindset of...

If you think using powerful stories to promote yourself is the same as using testimonials, read on and find out why this strategy can be so effective without making you feel cringey. As freelancers, it's imperative to sell ourselves in order to attract clients; but...